Monday 11 June 2012

Would a Runx by any other name would drive as averagely?


Quo usque tandem abutere, Mitsubishisan, patientia nostra?
When the traffic is standing fast, while one's over-caffeinated mind is running fast, one may be unfortunate enough to get an instant revelation, while involuntarily reading the brand and model of the preceding car: most car names make no sense at all.
The problem is the more one notices it and asks why (the bastardised Shakespeare quote, say), the more one gets annoyed at the probably over-paid consultant that thought that Pajero would be a good car name (hence the bastardised Cicero quote).
This is in fact what happened to me.
To my despair nobody I know has noticed or cared, but to my delight many Internet-wrights (or whatever the term is) have compiled pages upon pages of worst named cars --- the aforementioned "Pajero", means wanker in Spanish, hence it is sold as a "shogun" in Europe. 
I greatly recommend wasting some time reading such sites: did you know that there is a car called a Capuccino?
My pet peeve is the pig Latin used for many car names. I can safely assume a direct Latin-Japanese dictionary must not exist. Toyota, in particular loves Lapanese (Japanese Latin). Caelica means heavenly, so the Celica is an “a” away from being heavenly? Latin and current romance languages have genders and cars are strictly feminine, for a reason unbeknown to me. In Italian the giant panda is masculine, while the fiat Panda is feminine, a full stop (punto) is masculine while a fiat punto is feminine. So dear Toyotasan, it is not a Camry sportivo, but a Camry sportiva. Ten points for the Celica not being a Celicus or Celicum; but minus ten for the prius (neuter, prior is what they were looking for) and minus twenty for declaring that the plural in English of prius is prii, instead of priora or priuses, as it is a loanword after all.
Bad grammar for one-word names apart, the meaning of the words make little sense. Supposedly, the manufactures explain by post-rationalising their choice. Why is a fiat punto is a full stop? Why is a Daihatsu Sirion a burner? Why is a Hyundai i3987654321 a boring series of numbers with a preceding “i”? What the hell is a runx?
I drive a Nissan Pulsar SRV and I can safely say it does not drive like a dead star.
I must admit that giving a name to an average car must be a nightmare, but is it really that hard??

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