It is here!
This product is not the same as its previous dozen predecessors.
…It is the Ultimate version.
The word ultimate is generally solely used for exaggerations: it means that there is nothing after it, so if a new product truly is ultimate it would mean either the manufacturers will go bust or there will be a catastrophic societal collapse where the manufacturing technologies will be lost. However, doomsday never comes, instead the version afterwards gets a new name… this would make it a “postultimate” version, which is quite paradoxical.
However, it is fully understandable concept and it turns out to be great for making ridiculously nerdy hyperbolae. Eg. "That new Justin Beber album is the postultimate in awesomeness." See?
